Can a business have more than one Google Business Profile?

Yes, a business can have separate profiles for genuine locations when each location operates as a distinct customer-facing premises with accurate details.

Who can edit a Google Business Profile?

An owner or authorised manager can edit a Google Business Profile after receiving access through the Google account that manages the listing.

Can reviews be removed from a Google Business Profile?

Google may remove reviews that breach its content policies. A business can report an eligible review, but the business cannot directly delete a review.

Glossary

What Is Google Business Profile?

Google Business Profile is a free business listing that shows key details in Google Search and Google Maps. A profile can include a business name, address, phone number, website, hours, services, photos, posts and customer reviews. Businesses manage the listing through Google to support local search visibility and customer enquiries.

Local relevance: Sydney's older terrace buildings and converted commercial premises can create address and entrance details that need careful matching across a practice profile and its website.

Quick Facts About Google Business Profile

Key Takeaways About Google Business Profile

The profile appears in Google Search and Google Maps.
Business owners control public details, photos, services and updates.
A profile is not the same as a business website.

How Google Business Profile Works

Google Business Profile works as a public business record that Google can show for relevant local searches and map enquiries. The profile connects business information with a location, service category and contact options. People can view details, request directions, visit the website or make an enquiry from the listing.

Related glossary terms: Local pack, NAP consistency.

Profile management includes checking the business name, address, phone number, opening hours and service information. Owners can also add photos, publish updates and respond to reviews through Google Search or the Google Maps interface. Local SEO work checks whether the information is accurate, consistent and useful for the searches a dental practice wants to reach. Profile activity can also be reviewed through available performance insights, such as searches, views and actions.

Expert Note

When we work on a Google Business Profile, we check the practice details against its website and other local listings. We review categories, services, photos, review responses and location signals, then correct information that could confuse patients or weaken local relevance.

Google Business Profile in Practice: A Real-World Example

A Sydney dental practice may use its Google Business Profile to show its suburb, appointment phone number, opening hours and treatment services. A person searching for a nearby dentist can review those details, read responses to reviews and visit the practice website.